The ad ends, "Our phones will keep on fallin'. They generally do a masterful job of combining poignancy with touching comedy, as seen in 2019's "Father Christmas" (backed by Stevie Wonder's "For Once in My Life"), and 2018's "An Unforgettable Christmas" (featuring "Come and Get Your Love" by Redbone). It builds on other storytelling-style ads, coupled by mindful music licensing choices, that have characterized BETC's work for Bouygues up to this point. A lot happens as their shared lives advance, with key moments punctuated by their phones' tragic attraction to steep, dramatic drops. "Fallin,'" directed by Vellas and produced by Frenzy, follows a man and woman who fall in love. video games, music, telecommunications, the Internet, television and cinema. But extending the life of a smartphone by just a year can reduce its carbon footprint by 30 percent. If they're anything like us, it's probably because they're wincing at the cost of doing so, and praying the damn thing will hold out until we're inevitably pushed into a hardware upgrade. Cette chanson de pub Bouygues lgrement enjoue accompagne cette rclame o l'on suit les appels d'une petite fille au pre Nol. The program was developed after the brand observed that one in three French people don't bring their phones to repair shops when damaged. La musique de la pub Bouygues Tlcom 2019 pour les ftes de fin d'anne n'est autre que For Once In My Life de Stevie Wonder. (Alternatively, you could just buy an military-grade Otterbox smartphone case, but it's nice to have options.) Repairs can happen at a discount up to twice a year. * Ranked Top 20 on iTunes music charts with original branded tracks.The ad promotes the company's Sustainable Smartphone Solutions program, which enables existing clients to exchange, recycle, repair or access refurbished smartphones. * Identified new market opportunities, created and priced new agency propositions, resulting in a * Produced innovative iPhone / iPad apps and interactive music videos - Ranked #1 on iTunesĪpps charts and received 6 awards with the Air France Music app. * Developed and produced a branded festival for Nutella. 5G: A deployment framework to take the different national imperatives into account. * Achieved +300% fans and + 30% engagement rate for Air France Music on social media. Bouygues Telecom Enterprises attacks SME market with Secure Business Fibre offer. * Negotiated global partnerships with local and international artists. * Established international branded music platforms, brand activations and media strategies for brands such as Air France Music, Hennessy, Evian, Badoît, Peugeot, Nutella, Louis Vuitton, Lacoste, Sofitel, Courrèges, UGC.
Planner & music and brands partnerships manager. 2011 - 2014 BETC MUSIC advertising agency, BETC Paris, Havas Worldwide // Music strategic
Music strategic planner & music and brands partnerships manager. ♣ Sits on the BETC executive committee (COMEX). ♣ Implement PR & Influence strategies - Generated 500 press features.
#Music pub bouygues telecom professional
♣ Represents agency and its brand in media (Contagious, Campaign, Adage, Influencia, Technikart, Tsugi, Trax) and at professional events (Cannes Lions, French Touch conference, Havas Global Leadership Meeting, Midem, Berlin Ciclope Festival, Paris 2.0. ♣ Launched a new media and recruited an editorial, social media and video team. ♣Ĝreated a record label, POP RECORDS, licensed to Polydor (Universal Music). ♣ Music curation: playlists for social media, retail, events - Spotify & Deezer ad campaigns and partnerships. ♣ Implements seeding strategies with cultural influencers: music, fashion, danse, arts, fooding. ♣ Supervises apps, websites and services development - 3 awards for the Air France Music website. ♣ Produces branded events and brand activations at festivals: Scouting, negotiation, creation, production. ♣Ğstablishes creative cultural marketing strategies and activations across music, fashion, fooding, cinema: editorial content, SoMe strategies, events, partnerships (media, events & start-ups), PR. ♣ Leads artists and brands partnerships: From talent scouting to production and negotiating third-party contracts with record labels, managers and promoters. Pantin 2014 - maintenant ♣ Manages all accounts & new business pitches of the agency:Īir France, Beats by Dre, YSL Beauty, Bouygues Telecom, UGC, Festival de Cannes, Evian, Chloé, Sofitel, Pullman, M Gallery, Ibis, Jo&Joe, TGV, Burn Energy Drink, Lacoste, Petit Bateau, Skyteam,, Unibail… Directrice associée / Associate Director BETC POP
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